Green this and green that
June 8, 2008
When it comes to the ‘green’ movement, economics is the tells the truth. I really am getting tired of green washing and the whole airy fairy marketing aspects of “going green”. People are ignorant and confused. However, what is effective and what is making consumers change behaviours are price signals. The fact that gasoline is likely to exceed $1.50 a litre this summer will certainly have an impact on consumer behaviour. When people respond by modifying driving habits (driving less, driving more efficiently, finding alternative means of transportaion) will it be considered going green?
“One Simple Act” is the latest green marketing effort from the Alberta Government on encourageing people to become more environmentally aware and consider being more energy efficient. The cynical aspect is to look at the propgram and see that a politican’s ’act’ is to plant a tree or ride a bike to work while a new oilsands project is approved despite uncertainties on emissons impacts and fresh water requirements. I guess every little bit helps, but scale source scale of enironmental problem cannot be ignored. Where are efforts spent most effective?
Entry Filed under: Green business. .
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1.
Lacey | June 9, 2008 at 3:37 pm
I understand what you’re trying to say in your blog, but at the same time why should it matter why people decide to go green as long as they’re doing it right? These gas prices are outrageous and when people stop driving and start finding alternative ways to get to and from work it will be considered going green.
That’s how I was encouraged to cross over. I started by carpooling to work, and then when you see “be smart and go green” on every street corner…well, you don’t really have a choice. I mean, I was already doing the small stuff like recycling and paying bills online, but now I have bigger fish to fry. One of the most interesting things I’ve done since I became an official member of the green club was switch to bioheat and I love it. Have you ever heard of it? It’s very popular in the green community so I’d be surprised if you haven’t. It’s AWESOME! It’s biodegradable and non-toxic, so you can forget about breathing in all of those nasty fumes and what not. The best part about it is that it’s made up of heating oils blended with every-day products like avocado and corn. Cool right?
I heard about it through my job here at NORA. I did a bit more research and found some more great tips and interesting info from:
http://oilheatamerica.com/index.mv?screen=bioheat.
Check it out and see what other interesting info is out there that you might be able to use.
2.
Chris Kilmore | June 9, 2008 at 7:20 pm
It’s kind of a double edged sword, you’re damned if you do, and damned if you don’t. People hate on you if you’re super green, and they hate on you if you’re not green enough, apparently that’s the consensus these days if you’re not hopping on the green bandwagon. I dont think people should be villified for not adopting green standards of living, however I can understand how someone who is completely green can be patronizing of people who aren’t doing their part to help the environment. Because we ALL need to do what we can in order to help the environment. I believe that biofuels are going to be the next innovation in the green movement. Although I am aware of all the negative sentiment associated with biofuels, I think that with enough awareness and support people will be more accepting of biofuels, and the methods used will be more advanced and planet friendly in the future. Like bioheat, has anyone here ever heard of it or have made the switch as an alternative to regular oil heat? Did you know that if everyone switched to bioheat we could conserve 400 millions gallons of regular oil. That’s a huge amount! I wish everyone could see the light. I would love it if you would check out the site on bioheat to read more background info on it. The other thing I love about it is that it’s completely clean burning, and is comprised of a b5 blend of vegetable and plant oils such as avocados, hemp, corn, etc. Check out the link! http://oilheatamerica.com/index.mv?screen=bioheat PS I work with Nora to bring this info to you!